B E B O L D .
B E B O L D .
Greetings. I’m Mike McBride with Florida Man Marketing Mojo. As a veteran of more than forty years of strategic marketing and creative excellence, I have amassed broad experience developing and delivering integrated solutions for a variety of companies – local, national and global. A recipient of the prestigious American Advertising Federation Silver Medal Award for career excellence, my work has earned more than 160 awards from the AAF, Florida Public Relations Association, Florida Governor’s Conference on Tourism, and various client industries.
I love advertising and in my semi-retirement, continue to provide my services to a small group of clients that are a good match. What does that mean? My focus is on incidental and project-based work, not day-to-day agency work. These are projects that interest me:
* I do not actually manage digital or social media. I outsource those media services to the advertising agency I helped to found and manage for 24 years. They provide the most advanced digital marketing options in our area.
Born a military brat in Smyrna, Tennessee, Mike was the middle child of five kids. This obviously cultivated his constant need for approval. Growing up on Florida’s Panhandle, he started a commercial art business at age 14 painting murals on walls, vans, muscle car hoods, and shirts. This enterprise paid his way through five years of college culminating in a BS in Advertising and a BFA in Visual Communications from Florida State University.
His marketing career began in Atlanta where he worked up to Creative Director positions for agency accounts including Coor’s, Burger King, Coca-Cola, Bellsouth and Kellogg’s. Before relocating to Brevard County, Florida, he worked client-side as VP of Marketing Services for a New York based global home fashion corporation where he managed all support marketing for customers such as Target, JCPenney and Calvin Klein Home.
In 2001, McBride launched U.S.Ad, which evolved over the next 24 years into McBride Woodbridge Marketing, then McBride Marketing Group and finally Cowbell Agency.
As a dedicated supporter of the community, Mike has actively served on many non-profit boards and committees. Board Memberships have included: Business Voice, Founders Forum, Melbourne Regional Chamber of East Central Florida, Junior Achievement of the Space Coast, Brevard Workforce, Vivace Society, Space Coast Advertising Federation, Florida Public Relations Association–Space Coast, Bridges Foundation, and the Eau Gallie Arts District.
Recognitions have included:
His Achievements and Associations:
I have worked with Mike and his team for over 5 years on many different projects. They are always fantastic to work with and are very knowledgeable. They take the time to learn about your products and services. I highly recommend Mike and his team. We all need more Cowbell!
The Explorers Club Florida Chapter LOVES McBride for their organized and rapid response to our major event’s marketing and PR needs. We benefited greatly from their big-firm level of influence and felt catered-to with their boutique approach. McBride p is the go-to firm for our non-profit organization’s very unique marketing needs.
Growing up in an ad agency environment, I was introduced to many talented creative people and groups. By far, McBride is one that stands out from the rest. If you are looking to bring your company up to the next level of exposure, partnering with McBride will help your business grow above and beyond that goal. With all of their connections, they have the capability of producing global-scale results within the smaller, local markets.
I’ve been with Mike McBride and the crew for about six years… they are a talented, professional group – located in tiny Melbourne! My perception is that the only reason they aren’t in Atlanta or Miami is because Mike grew up on the beach – Atlanta’s loss!
Mike, and the team that he has built, offer professional services that are top drawer – creative – well organized and timely. Mike took on the challenges of learning my business, our technology, and the vision and has captured and executed on how to market / message to into my target customers. I would recommend his team to anyone!
I have been working with McBride for the past 6 months. They have updated our collateral materials, given our website a new look, and given us endless advice on best marketing practices for our company. It has been a pleasure to work with Mike. I look forward to continuing our partnership and would definitely recommend this marketing group to other businesses and non-profits.
Classic Wood Flooring has been working with Mike McBride for years on all of our advertising needs.Mike and his team are always bringing new and fresh ideas to the table, as they continually help market new offerings to the right area in Brevard County. We value Mike’s creative know how and his strategic thinking. He continues to impress us with how they keep up with the latest in social media. Not only is he a great marketing professional to work with, but he believes in giving back to the community which is very important to us!
The work and creativity that McBride has displayed for us is outstanding. Mike is known throughout our community as a leader with marketing and advertising in our community. He is professional and very creative.
Through my participation on the Tourism Development Council, I have witnessed McBride formulate and explain an entire destination marketing campaign with flawless professionalism to a tough and knowledgeable group. Working directly with him on marketing and advertising campaigns for the Cocoa Beach Hotel Association, I am continually amazed at his creativity and his ability to quickly ascertain what works and what doesn’t.
Our business (just me at the time) was one of McBride’s first clients. Working with Mike and his team, we learned that when it comes to your advertising agency, you don’t want a vendor, you want a partner. Thirteen years later, we have over 100 people serving four counties from multiple locations, and McBride is still our agency partner.
For many years, Mike has worked passionately to shape a career that has profoundly impacted the “look of Brevard.” Mike’s creativity and talents seemingly have no limits or boundaries. Whether it is campaigns for the arts, educational institutions, or businesses, Mike, time and time again, provides his clients with designs that capture the essences of and effectively brands the organizations for which he is working.
I have known and worked with Mike for over 15 years with various organizations in our community including Health First, Florida Tech and Junior Achievement. In all of our interactions Mike demonstrates his talent, professionalism and commitment to the community.
As Chair of the University of Floria’s Department of Advertising, one of the top five programs in the U.S., I’ve worked closely with Mike over the years during which he has served as a member of our professional advisory council. He draws a big crowd and is one of our most popular advisory council members. It is always amazing for me to watch him use his creative talent, insight and unique ability to help students make drastic improvements in their work. He is truly amazing.
Mike McBride has dedicated his career to providing highly effective professional advertising services to his clients. I have had the pleasure of working with Mike on numerous projects and have found his dedication to quality to be on the par with the highest standards in the advertising profession.
I greatly appreciate that Mike brings his work with us. Whether in conversation at a planning meeting, or in the design of promotional materials, Mike infuses his work with joy and creativity. His long-term commitment has helped BNDC build upon successes and grow our capacity as an organization.
McBride has provided services for Junior Achievement of the Space Coast for more than six years. During that time, Mike McBride and his team have built a creative and strong brand presence through consistent and beautiful print, web, social, and media pieces. Plus they’re fun. And funny. And truly great people, working hard to make a difference for their clients and their community.